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cuteheads Success Story
5x more customers & Online sales
An ethical, sustainable clothing brand gains 5x more customers & increases online sales.
All while raising money for brave, strong girls.
When you’re an e-commerce brand and you haven’t been around for 100 years, the way you market & grow online looks radically different from, say, Patagonia or Nordstorm or La Mer.
Your website, emails, ads, & messaging need a more clear, direct, & customer-centric approach. That’s the truth that cuteheads discovered when trying to grow on Shopify through Facebook™ ads, social media, & email marketing.
They saw other “competitor” brands with consistently sold-out products online, & after 5 years of growing through PR, retail, in-person pop-ups, brand collabs, & mediocre ads, they were ready to grow to the next level.
In a nutshell, we were brought in to help cuteheads grow online through paid Facebook advertising.
We helped by using our proprietary Customer Conscious™ market research process.
Our research allowed us to learn the exact desires, buying criteria, & purchase obstacles the cuteheads customer was facing. Plus we gathered all of this data in the EXACT words of the customers.
This way cuteheads could create laser-focused copy & messaging that converted on their Facebook ads, website, & email so that they could grow more consistently & predictably every month.
The overall results in just (18) months?
Their highest revenue month ever & a sold-out launch.
5X more customers than in the previous (5) years — combined
517% increase in website conversion
A more than 3X increase in online revenue.
All while giving a percentage of their profits to a non-profit dedicated to supporting brave, strong girls.
leMel Success Story
Doubled Online Sales
A mission-driven jewelry brand doubles annual revenue & consistently increases online sales.
All while donating to charities & disaster relief.
It’s one thing to get a bunch of new customers to buy from your online store — but retaining those customers is an entirely different beast. So many brands focuses almost exclusively on “new” customers in order to grow.
But repeat customer rate & frequency is one of the key growth levers for any business & one of the fastest & most cost-effective ways to grow.
That’s why, after sales at a charity event led to a surprise influx of new customers & their highest sales month yet, leMel knew better than to leave the retention of those customers & the future of their business up to chance.
Every client ultimately comes to us because they’re ready to grow their online business to the next level. leMel was no different. They came to us for help with their email marketing — and got so much more.
Our research allowed us to learn the exact desires, buying criteria, & purchase obstacles the leMel customer was facing. Plus we gathered all of this data in the EXACT words of the customers.
The leMel team created copy & messaging based on our research, then deployed it on their website, email flows, and email campaigns that allowed them to grow more consistently – even in the midst of a pandemic.
The overall results in just (8) months?
A 20-30% increase in online sales through email — every month
A 43% increase in average order value
A 49% increase in quarterly revenue — despite the pandemic
A 51% increase in online store conversion rate
An 80% (almost 2X) increase in annual online revenue
Naturalicious Success Story
10x return on ad spend
A clean beauty brand sees a 10x return on ad spend during the holidays.
All while supporting & employing special-needs workers.
Any true marketing expert will tell you that advertising online is not for the faint of heart. There’s no magic button to push to unleash a flood of new customers in your business over night.
And when you do finally get your ads dialed in, it’s only a matter of time before the competition & “algorithm updates” roll in & change everything — looking at you, IOS14 & GDPR.
That’s what happened to Naturalicious. They tried all kinds of tactics to turn around their ad performance, including running tons of discounts that only attracted budget buyers who still complained about the price.
So, after 6 years of growing through retail, PR, email, brand collabs, & underwhelming Facebook™ ads, they were ready to improve things & grow to the next level.
Naturalicious came to us to grow online — consistently & predictably every month.
They wanted help improving their Facebook™ ads, so we used our proprietary Customer Conscious™ process.
Our research allowed us to learn the exact desires, buying criteria, & purchase obstacles the naturalicious customer was facing. Plus we gathered all of this data in the EXACT words of the customers.
Then the naturalicious team was able to improve their existing digital marketing, improve the copy & creative on their ads, & upgrade their website to dramatically improve conversions & online sales.
The overall results?
A 9.71X return on ad spend in less than 30 days
A 50% increase in conversions from Facebook™ traffic
A 23.5% improvement in website conversion
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